THE INDIAN EXPRESS is looking for Managing Programmatic Campaign & Direct Campaigns. Exactly What’s that.

• Programmatic Campaign is a way to automatically buy and Optimize digital campaigns, rather than buying directly from publishers.

It’s designed to replace human negotiations with machine learning and AI-optimisation.  The goal is to increase efficiency and transparency for both the advertiser and the publisher.

This is done through real-time auctions where ads are bought at the same as a visitor loads a website.

• Direct Campaigns marketing offers a convenient, low-cost option that often produces rapid responses from consumers.

It  is a marketing tactic that demands a quick response from consumers who are exposed to it. The goal with direct response marketing is to convince consumers to call a number, visit a website URL, or take some other desired action.

Emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, websites, and catalog distribution are some examples of direct campaigns strategies.