HDFC ERGO General Insurance, Mumbai

Job Category: Sr. Manager
Job Type: Full Time
Job Location: Mumbai

Key Criteria

  • Strong hold on numbers
  • data driven and analysis focused
  • Planned and managed effective performance driven marketing strategies with large budgets and targets
  • Strong skills in SEM and FB with large budgets
  • Client side experienced candidates preferred

Search Engine Marketing tool promoting (SEM) is a computerized advertising methodology used to expand the perceivability of a site in web index results pages (SERPs). … Web search tool promoting is likewise then again alluded to as paid hunt or pay per click (PPC).

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace.

HDFC ERGO General Insurance, Mumbai is looking a candidate who can  run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites. They come in a variety of formats—single image, video, slideshows, and more—and can be targeted to extremely specific audiences.

Data-Driven is about building tools, abilities, and, most crucially, a culture that acts on data. This chapter will outline what sets data-driven organizations apart. I start with some initial prerequisites about data collection and access. I then contrast reporting and alerting versus analyses in some detail because it is such an important distinction.

There are many different types of forward-looking analysis, varying in degrees of sophistication. Thus, I spend some time going over those types, describing them in terms of “levels of analytics” and “analytics maturity,” in particular, discussing the hallmarks of an analytically mature organization. What does that look like?

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