- Develop and lead the lead generation strategy
- Manage Paid campaigns budget and optimize for best results.
- lead a team of Executive’s to manage different campaigns
- Monitor the performance of ad accounts and plan out campaign strategies based on seasonality, competitor activities, product availability, and more
- Analyze Advertisement performance across campaigns, accounts, websites, and channels
- Strong keyword researched lists to capture opportunities at their best
- Create advertising strategies for new programs
- optimize the content on the landing page for the best user experience
- Conduct A/B testings for landing pages, ad copies, images, etc
- Monitor the market trends for paid search & Anything else as assigned.
- Must have expert level of knowledge in Google and Facebook Ads
- Minimum 3+ years of experience with lead generation.
- Highly organized and goal-driven and able to meet deadlines and manage multiple accounts.
- Eager to work with new tools and learn new skills.