Responsibilities:

• Develop and lead the lead generation strategy

• Manage Paid campaigns budget and optimize for best results.

• lead a team of Executive’s to manage different campaigns

• Monitor the performance of ad accounts and plan out campaign strategies based on seasonality, competitor activities, product availability, and more

• Analyze Advertisement performance across campaigns, accounts, websites, and channels

• Strong keyword researched lists to capture opportunities at their best

• Create advertising strategies for new programs

• optimize the content on the landing page for the best user experience

• Conduct A/B testings for landing pages, ad copies, images, etc

• Monitor the market trends for paid search & Anything else as assigned.

Requirements:

• Must have expert level of knowledge in Google and Facebook Ads 

• Minimum 3+ years of experience with lead generation.

• Highly organized and goal-driven and able to meet deadlines and manage multiple accounts.

• Eager to work with new tools and learn new skills.

Key Criteria

• Strong hold on numbers
• data driven and analysis focused
• Planned and managed effective performance driven marketing strategies with large budgets and targets
• Strong skills in SEM and FB with large budgets
• Client side experienced candidates preferred

Search Engine Marketing tool promoting (SEM) is a computerized advertising methodology used to expand the perceivability of a site in web index results pages (SERPs). … Web search tool promoting is likewise then again alluded to as paid hunt or pay per click (PPC).

Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace.

HDFC ERGO General Insurance, Mumbai is looking a candidate who can  run exclusively through Facebook’s advertising platform. They can appear in Facebook’s feed, Messenger, and even on non-Facebook apps and websites. They come in a variety of formats—single image, video, slideshows, and more—and can be targeted to extremely specific audiences.

Data-Driven is about building tools, abilities, and, most crucially, a culture that acts on data. This chapter will outline what sets data-driven organizations apart. I start with some initial prerequisites about data collection and access. I then contrast reporting and alerting versus analyses in some detail because it is such an important distinction.

There are many different types of forward-looking analysis, varying in degrees of sophistication. Thus, I spend some time going over those types, describing them in terms of “levels of analytics” and “analytics maturity,” in particular, discussing the hallmarks of an analytically mature organization. What does that look like?